Working together with AI helps solve real challenges
Life is full of challenges—sometimes big, sometimes small—but what if there were tools and ways to solve problems faster, with creativity, and with a team? That’s exactly what Procter & Gamble (P&G) explored in a study about how AI can join human teams to help with innovation. Here’s what they learned and how it connects to problem solving.
P&G teamed up with Harvard Business School’s Digital Data Design Institute and Wharton’s Artificial Intelligence Innovation Network to see how AI could help employees tackle real problems brands face. They held a live hackathon, where people from different parts of the company used AI tools to come up with solutions together.
One of the biggest discoveries was that AI made teams faster. Teams working with AI were about 12% quicker than those without it, which shows how combining technology with human collaboration can make solutions appear sooner. Another key result was that AI helped break down silos. People from different backgrounds often see problems differently, but AI helped bring those perspectives together into stronger, more balanced ideas. That’s like working on a project where some people are great at math, others at drawing, and others at writing. AI helped make sure everyone’s contribution mattered. The study also revealed that AI improved morale. It didn’t just make work faster; it made it more enjoyable. When people feel good about solving problems together, they want to keep going, and that energy makes the solutions even better.
The hidden theme running through all of this is problem solving. Even though the focus of the article is on AI, teamwork, and innovation, everything P&G and its partners studied was about how to solve real challenges. It wasn’t about replacing people—it was about enhancing their ability to think creatively and collaborate to find better answers.
This lesson is simple. When you face a challenge, think about it as a team problem. Ask who can help and what tools you can use. Different people bring different strengths, like superpowers that work best when combined. And while tools like AI can be really helpful, the most important parts of solving a problem are creativity, curiosity, asking good questions, and testing new ideas.
“This study affirms what we’ve long suspected: AI is a game-changer for innovation.” “We continue to invest in training to ensure all employees become more proficient using AI technology in their respective roles to increase their impact,” said P&G Chief Information Officer Seth Cohen.
The results from P&G show that AI can be a helpful partner, not a replacement. It’s a tool that helps us see problems differently and solve them more effectively. That means using technology wisely and working well with others. Problem solving is not always easy, but when we combine our strengths with smart tools, it becomes an exciting adventure.
Source:
- https://youtu.be/bd-pAg8HDPw?si=c_ljEL_ovqZuWdJn
- https://us.pg.com/blogs/how-ai-supplements-teamwork-and-innovation/
- https://app.pictory.ai/
- https://chatgpt.com/
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