Diaa El All: Don't Be Afraid to Believe in Yourself

Diaa El All went from a classical musician to a tech leader

New Future For Music Creation

The Soundful platform assists professional creators by generating unique tracks and stems they can use as-is or enhance with their individual artistry. Social media influencers can download previously created tracks or automatically generate their own royalty-free music to perfectly fit their aesthetic without knowing how to produce music or navigate the complex music licensing landscape. Aspiring creators with minimal experience can now sound like a professional by using Soundful to quickly generate ideas or hooks and beds to build on with their own creativity and style.

Soundful Founder and CEO Diaa El All commented, “Technology has been a key part of the creative process for the world’s leading artists for many years, enhancing the individual genius of the greatest writers, producers, and artists. While we’ve seen substantial disruption in music consumption over the past fifteen years, music creation has remained fundamentally unchanged. Soundful shifts that paradigm by allowing creators unprecedented access and control of the fundamental building blocks of music creation, enabling unparalleled creativity at previously impossible speed and quality. Soundful empowers this and the next generation of artists and creators of all types, to find new pathways forward, fight writer’s block, and enable studio-quality music creation, regardless of experience and expertise.”

Demand for unique studio-quality music is higher than ever before, with millions of creators looking for high-quality, unique tracks to enhance production projects or power new artist cuts, to tight timelines and budgets. Soundful democratizes music production and rapidly accelerates creative speed, by giving users access to a tool leveraging music theory-trained algorithms and one of the biggest original sound libraries ever assembled to augment the creative process and bring out each individual’s highest artistic expression.

He was born and raised in Cairo, Egypt, and started playing piano when he was 3 years old. “I went to the Royal Academy of London at the age of 13 to get my first certification in classical piano and got my degree in sound engineering and music production in San Francisco. While I was at school, I was able to work with Rockstar Games, and then went the music route as an artist, DJ, and producer.” Eventually, he transitioned to the entrepreneur route. he started multiple ventures, and the last one resulted in proprietary AI and machine learning tech that his partners and he used to create Soundful.

Believe in Yourself – Motivational Video

His father has been with his company for 36 years and his mother’s side is very much like the entrepreneur route. She’s always starting new businesses and betting on herself. “So, I’m very much a team person as well as an individual player. But I really love taking that first step forward — betting on myself where I can control my destiny. Everything’s on me. So, I can’t blame anybody for failures, and I don’t feel like success was dependent on someone else.”

His biggest advice to all entrepreneurs is to just really take that leap of faith of believing in themselves. “It’s not all going to be perfect, it isn’t all going to work out, but I believe in that cliche that what doesn’t kill you makes you stronger. I view all of the failures and things that didn’t go my way as steps in a staircase. Keep stepping up, keep climbing to get to the goal.”

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