Radio Flyer, 105-Year-Old Chicago-Based Business Earns B Corp Certification

Radio Flyer’s team celebrating the Starlight Excellence in Innovation Award.

The Radio Flyer is doubling down on its environmental commitments

The 105-year-old business is in the new phase

Radio Flyer is the maker of the famous and beloved Original Little Red Wagon™ and the world’s leading producer of ride-on including wagons, tricycles, scooters, go-karts, Tesla™ children’s vehicles, and other award-winning products. Since 1917, the family-owned company has created icons of childhood, building a legacy of high-quality, timeless, and innovative toys that spark the imagination and inspire outdoor, active play.

With over a billion wheels on the road, Radio Flyer vehicles have carried, hauled, and fueled more kids’ play and adventures than any other ride-on toy. Radio Flyer has received numerous awards, including 11 times as “Best Places to Work” by Fortune, “Best Workplaces for Innovators” by Fast Company, and “Best in Business” by Inc.

The legacy brand is the first global toy and electric bike manufacturer recognized by B Labs as a Certified B Corporation for its commitment and progress toward positive environmental and social impact.

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency, and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.

“Radio Flyer has inspired play for generations of families, but as we continue to grow the business, we have a responsibility to protect and preserve the earth for future generations,” explained Robert Pasin, chief wagon officer at Radio Flyer. “We are in the early stages of our sustainability and social impact journey and we are proud to offer more sustainably made products that our customers pass down from one generation to the next.”

From sustainable packaging to carbon-neutral shipping, customers can feel certain their purchase is made with eco-conscious practices in mind. The carbon emissions from each item purchased on RadioFlyer.com is 100% offset through a verified emission reduction project. By focusing on the raw materials used in packaging construction, the company has increased the recycled content of packaging to 87%.

Radio Flyer History

Going beyond the iconic little red wagon, Radio Flyer’s line of eBikes is designed specifically for families. Staying true to the brand’s focus on delivering products that reimagine play and create memories that last a lifetime, Flyer™ electric bikes provide a fun way to engage families while offering a greener alternative to gas-powered transportation.

Radio Flyer believes profits follow purpose. Over the past 20 years, the company has donated more than 15,000 fan-favorite wagons to the Starlight Children’s Foundation which distributes the wagons to children’s hospitals, helping bring a little light to patient transport. Radio Flyer’s award-winning design team took it a step further with the introduction of the Hero Wagon, a uniquely designed wagon that allows children under medical care to feel like kids even within the walls of a hospital. Radio Flyer is donating 1,000 Hero Wagons to hospitals annually.

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