Apple turns the city into a playground in its new spot for AirPods Pro

We jump for Apple AirPods Pro spot

Apple does double-dutch in joyful AirPods Pro spot

A new AirPods Pro ad follows a dancer running and jumping as he listens to music and turns on noise canceling.

Touting the versatility of the wireless earbuds will help “turn the world into your playground,” the work from TBWA\Media Arts Lab Directed by Sam Brown of Imperial Woodpecker is one of those magical spots you dance along with, watch over and over, and actually go out and buy the earbuds.

Featuring the song “Fallin’ Apart (Feat. Denzel Curry & Pell)” by Australian artist Young Franco, the spot begins with our young Japanese double-dutch hero Kengo Sugino calmly inserting his AirPods Pro into his ears.

It begins with him joining in actual skipping rope games with children. People around him get ideas and begin creating jump ropes out of unexpected materials like neon tubing and painted road signs which magically lift off the ground. And the AirPods Pro stays in his ears.

https://youtu.be/BaLHthRsqQk

The spot sees Sugino performing double-dutch and gymnastic feats across a series of everyday objects. A dog leash, a hose and even the strips from a basketball court take on a new role as Sugino skips over them, with people from the neighborhood enthusiastically joining in.

At one-point Sugino tumbles across a mural in animated graffiti form. There’s also a moment of humor when he considers jumping over a courtyard full of clotheslines—but decides against it.
At intervals, he also turns Active Noise Cancelling (ANC) on and off, showing us how much of the surrounding environment’s sounds the ANC can switch off.

Like Apple’s previous AirPods spot “Bounce” the spot is a delightful feat of creativity and effectively conveys the brand message of canceling out external noise and immersing yourself in music, free from restrictive wires.

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