How a Young Maine Realtor is Using TikTok Stunts to Capture the Attention of Gen Z Home buyers
In today’s dynamic world, social media drives more decisions than ever before. Gen Z is redefining how to make an impact. They are influencing even traditional fields like real estate. Mitchell Tebo is a 23-year-old real estate agent from Maine. He is leading the charge with his unique, high-energy TikTok videos. These videos merge bold antics with home tours. Tebo’s inventive approach has generated buzz. It has also led to quick sales. This shows just how effective creativity can be in attracting today’s buyers.
When Tebo entered real estate earlier this year, he brought with him more than just a real estate license. Raised in a family deeply rooted in the industry, he understood the traditional routes to home sales. His passion for entertainment motivated him to try something different. He mixed this passion with his knack for digital storytelling. This led to thrilling stunts and quirky home walk through filmed for social media. From backflipping into lakes to playfully cartwheeling through listings, Tebo’s videos bring an element of surprise to home tours.
“Some realtors will just list a home and wait. I make it clear on social media that I’m here to shake things up,” he shared. And it’s working. According to Tebo, more than half of the properties in his videos go under contract within a week. This is a remarkable feat, especially in a competitive market like Maine.
With the help of his girlfriend, Lexi, Tebo carefully plans each video. Together, they focus on creating a memorable hook, choosing costumes, and adding spontaneity to each tour. In one video, he jumps from a bridge and “lands” on the lawn of a $599,000 home. Then he jogs to the door. He asks viewers to take off their shoes before entering. In another, he belts out “You’re the One that I Want” from Grease. He dashes through a listing, which brings humor and energy to what would otherwise be a routine walk through.
While his stunts seem over-the-top, Tebo believes they’re the key to building connection and relatability with his audience. “When I see value in something, I want others to see it too,” he explains. His social media followers are mostly millennials and Gen Z. They seem to resonate with this approach. They appreciate his willingness to break away from norms and make real estate engaging.
Tebo’s success reflects a larger trend. Many young professionals are turning to TikTok and Instagram. This is especially true for those in the real estate industry. They aim to attract the next generation of home buyers. Millennials now make up the largest group of buyers. Still, Gen Z is also starting to enter the market. Many appreciate the online experience that feels both interactive and personal.
Tebo is still growing his online presence. He has about 2,500 TikTok followers and under 900 friends on Facebook. Despite these numbers, he’s optimistic. His aim? To build his brand and expand his reach—one backflip and costume at a time.
Source:
- https://youtube.com/shorts/en4rKaKTGVw?si=HRliTNd-qBn8nWx1
- https://www.dailymail.co.uk/news/article-13993811/maine-mitchell-tebo-tiktok-stunts-promoting-realtor-business.html
- https://chatgpt.com/
- https://readloud.net/
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